It includes graphics, audio, video and animation presentation that attracts customers and gives visual understanding what the product or service is.
There are lots of users who visit the internet and find the related services or products but sometime just due to vital but small text, you lost your business. So best way to attract the customer is to give a small and vital way is to use the multimedia solution. Using this user can memorized easily and gets attention over the services or products. E.g. rather than simple text having 10% discount, if we convert the same into attractive graphics, it would be eye catching.